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Printed Invitations for Events
Printed invitations to social or professional events are classy, timeless marketing strategies that always make a great impression on the recipient. Despite the advent of on-line invitations and...
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Direct Mail Marketing Helps Political Advertising
Direct Mail Marketing is one of the most effective means of political advertising. At this point of the election cycle, you are likely receiving several pieces of direct mail from politicians each...
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Tips for Reducing Your Direct Mail Postage Costs
Direct mail marketing can be a very inexpensive method of advertising to the public – especially if you know how to shave some of the postage costs. Direct mail can be targeted only to those...
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Direct Mail Postcards to Drive Holiday Sales
Direct Mail Postcards are one of the most effective ways to push your holiday sales. Postcards are one of the least expensive forms of print marketing and your advertising efforts can be targeted to...
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Direct Mail for Political Marketing
Every form of direct mail works to the advantage of political marketing strategies. Direct mail is more personal and can be targeted more efficiently. However, each unique form of printing needs to...
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5 Ways to Use Direct Mail To Retain Customers
What if we told you direct mail is making a comeback? Marketing is everywhere. Ask any of your friends. They are getting marketing messages via cell phone, Facebook and email before, during and after...
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Direct Mail Postcards help Home Improvement Companies
Direct mail postcards are one of the best marketing resources available for home improvement companies interested in gaining new customers. Targeting home owners in specific neighborhoods using direct...
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Offer is Key in Direct Mail Marketing
When you develop a direct mail campaign, the only way you’ll drive readers to make purchases is with your call to action. If this attention-grabbing headline or conclusion fails to make an instant...
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Creative Uses of Variable Imaging in Print Marketing
We often hear about the advancements being made online, but what about offline? In the past few years, digital printing – specifically variable information or variable imaging printing – has taken...
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Create Urgency with A Direct Mail Campaign
When it comes to getting prospects to buy, marketers should turn to direct mail campaigns to help create urgency. Direct mail postcards and self mailers can reach people who are on email and Internet...
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